Category: Blog

To complement lately raised alerts for Crawl Errors, Google has officially presented alerts for Search Queries data. As a part of this latest update, the Search Query feature has been incorporated with the Webmaster Tools.

With this latest update, people who use Webmaster Tool will get the notifications directly into their mailbox. Everyone generally checks Webmaster Tool regularly, however, some people may not get a time to keep an eye on their websites a whole day. With an incorporation of Search Queries alert, one doesn’t need to chew over all the data and spot out the main issues.

This is how alert will look like:

As Javier Tordabley mentioned in official google webmaster central blog, they process website’s all data and try to find out the problems that could be critical and important for the webmaster. With the Serach Queries features, one can see clicks and impressions for the top web pages over time. It means that webmasters will be able to identify the reason behind the sudden drop or rise in numbers of clicks easily. To receive the alert messages, one needs to sign up for email forwarding. Nevertheless, a time will tell how much effective this feature is and if you can rely on it!

What’s your opinion? Do you think this update will help you analyze your website in a better way?

Reference: http://googlewebmastercentral.blogspot.in/2012/08/search-queries-alerts-in-webmaster-tools.html

I, you, and everyone are active these days over social media sites such as Facebook, Twitter and Google Plus. Isn’t it? Following the success of Facebook and Twitter, Google+ has set its own benchmark. It is creating waves in the market since it has been launched, and it has millions of active users today.

Those who are active on Google+ might have found the profile URL is somewhat strange like this:

These numbers collectively indicate user ID, but it really looks ugly. More or less, it is hard to remember as well, and of course you won’t like it as it’s a spot where you share updates daily in front of the millions of people and show your passion. So is there any way to chuck out this jumbled url? Relatively, the good news is Google allows its users to personalize the URLs now. However, you can only customize your profile URL if you are a celebrity or a famous personality so far. Currently, Google only allows to utilize this feature to the famous brands and some verified accounts. But don’t get disappointed because soon this feature will be available to everyone.

With this upcoming scheme, your username will appear in the URL behind ‘+’ sign right after google.com URL. So, for example, if the username is serachresultsmedia, the profile URL will be like google.com/+serachresultsmedia/

With this feature, one thing is sure that people will be able to find each other very easily. It is quite simple for a brand that wants to point people and promote its latest additions, and an actor can easily promote his upcoming movie. Whatever the purpose is, the customized url will help people connect each other easily. So, until Google officially announces this feature for everyone, let’s wait and stay tuned.

You might have observed that Google shows only 7 organic search results instead of the usual 10 results on the first page. For example, if you try to find term ‘Adwords’ with Google, you will only 7 organic search listings.

As mentioned in the SEOmoze blog by Dr. Pete, Google only shows 7 results instead of 10. Here is the graph of the percentage of first page search results, which includes less than 10 organic listings since April 4, 2012:

Graph of Top 10 SERPs with less than 10 results

It had been ranging from 1-4% of the data set for a while associated with SERPs with less than 10 results. Just within a couple of days, 10 organic listings of the first page search result drastically raised from 1-4% to over 18%! Isn’t it amazing?

If you take a look at 7 result pages, you will find nearly the complete spike occurred here. Have a look at the graph of graph of just 7-result data:

As above graph indicates, 7 results SERPs were roughly conventional preceding 8/13, which is only 0.1% on any given day. On 8/13, this figure increased to 10.7% and then to 18.3% on the next day. It’s very near to 1/5th of SERPs.

A small case study

We all are habituated with 10-result page, and hence it really looks strange when we see the unnatural 7 results page. Here is a screenshot of sample – SERPs with 7 results of “pc tools”. Have a look, what’s going on here?

Here you will notice a few things.

1. “PC Tools” is a brand
2. The first result has extended site-links

Not every SERP affected seems to be branded. If you search for “krill” in Google, you will see the Wikipedia is the first link and Google shows only 7 results. Moreover, the study indicates that the affected keywords carry expanded site-links in the majority of cases. Here, the one thing that surprises all is that all keywords were not branded, however branded queries and site-links are naturally interconnected.

For those who are associated with SEO- this is not something related to Search Engine optimization, and one can’t change this with link-profile or on-page tweaks too. It’s nothing but Google’s algorithmic change, which we can’t change. Hence, it would be a smart move to check the rankings of your keywords instead of totally relying on any software or tool. Making necessary changes would be imperative if you are on #8 or #9, and keep your eyes on SERPs. It’s time to gear up now!

Source: http://www.seomoz.org/

People often wonder about keywords related to their business. When a consultant or a company provides a final set of keywords after deep research, a client may think about those keywords which are not included in the target list. The clients may also want to know about the related competition on the keywords. Keyword research for PPC and SEO might often look same, but they are very different indeed.

When selecting the keywords, your goal must be your prime consideration. You must know what you are about to do and its final outcome. Further step is to think how are you going to implement the keywords you have chosen and how often? Besides, one must be aware of the penalty of choosing the wrong keyword.

Determine Your Goal 

When performing search engine optimization (SEO), understanding the keywords landscape for your business should be the primary objective. Go for those keywords that people actually search. Besides, it’s equally important to understand their intention behind the particular keyword query. Looking at the keywords from a wide perspective can help you learn so many things.

When it comes to PPC, you should find the keywords that may hit the bidding. Make sure you choose those keywords that help you make the most out of cost-per-click investment. It’s advisable to focus on those keywords on which you can’t get rankings easily through the organic SEO. Choosing the set of keywords that help you attain a successful goal completion will be more profitable.

In PPC, we use the selected keyword phrases in ad groups, campaigns, and in our ad copy. You need to have a relatively limited connection between each to ensure that your Score remains big. This all depends on how you use your PPC key phrases.

For SEO, you will use the keywords as the basis of the whole thing that you choose to do. Actually, you also need to analyze the content on your site, and find the holes and choose if you need to develop further content to fill up those holes.

To give a relative boost to the targeted keywords, you need to include the selected keywords in the relevant page of a website, meta title and meta tag. Below image can help you understand it easily.

Keyword uses for PPC and SEO, and the margin for error

Understanding the margin of error for PPC & SEO Keywords

In SEO, the error margin is relatively large. Until you get the desired ranking, you have to adjust it and try again. While performing SEO, you may also get the ranking of those keywords on which you are actually working now. And… that’s the bonus!

Besides, you also need to perform keyword research on a regular basis to go with the trend. You may also target the highly competitive words since there is no charge in it unlike PPC. Besides, you might also like to get qualified for additional long tail keywords. It also helps you stick to more precise but still high volume keywords, which also make your site clean and user-friendly.

On the other hand, the error margin in PPC is fairly small. Every single mistake costs you money loss. Every key phrase which you invest in sets you in straight financial competition with other websites. You have to review your keywords properly and find out the new opportunities. It’s advisable to keep an eye on the CPC and the Quality Score.

You also need to classify your keywords properly so that your campaign performs the best and brings good results. You should take every initiative with proper care and calculation.

This clearly states that the strategies are quite different for PPC and SEO, and hence the keywords you target also differ.

Source: www.searchengineland.com

Google has made some great improvements to the Geo-targeting and location extensions, making amendments to the current features for the holiday season. It has been observed that a great deal of actual purchases is made in stores, the more use of tablets and PC is going to influence those purchases.

The studies indicate that 80 to 90 percent of people make an online inquiry when they want to buy something, which makes intuitive and anecdotal sense. However, many sellers seem to have not completely understood this until recently. Today, people are searching online and getting in line with the business. In accordance with the latest trend, Google is making various changes and improvements to its location targeting features. These two features are available in more countries including UAE, Bulgaria, Argentina, Romania, Russia and Vietnam to make the business details easily available on the go. The Geo-targeting options are also expanded in the following countries: departments in France, counties in the United Kingdom, and cities in Russia, Argentina, and UAE.

With these improvements in AdWords location targeting and extensions, a person can easily find and call your business. Location targeting displays the ads to you in particular geographic locations you want to reach, while location extensions dynamically connect your business address and telephone number to your ads.

For an example: if you search any airport in Google, you will see the desired airport and a complete map. This is really helpful to reach business and travellers on the go. This is how it looks like:

From a demographic point of view, it’s the most effective way to hit the target audience who is looking for last-minute travel and entertainment options. Once such mobile display ads are created, a person can easily go through the geographic performance reports to review the performance of specific campaigns.

Google shows site links and location extensions together now with bigger maps and better location matching, which are magnificent and handful improvements. The map panel will replace the existing expandable map, and when you click the location extension address, search results will be shown at the right on top.

Below is the screen shot of the larger map:

The screenshot shows location extensions and site links together:

To focus on the local business information, improve sales conversions, clicks and revenue, these improvements are really going to help marketers

Source: adwords.blogspot.in, searchengineland.com

Social media marketing is essential for all businesses. Search Results Media (SRM) provides this beneficial service. Social Media Marketing increases communication for organizations through the use of social networks. SRM ensures that many advantages are brought forward with his strategy; the top 10 advantages of social media marketing which SRM strives to achieve include the following:

1. Creates excellent customer service– with the use of facebook, twitter, websites, emails and applications consumers can easily contact businesses. The prime dilemma’s consumer’s face, include questions or concerns about a product or service. With the help of social media SRM insures consumers are able to attain this information quickly.

2. Inexpensive– posting on the internet on social network websites like facebook and twitter cost little to no money. These posts are usually spread at a fast pace through the internet without any efforts from the business, SRM helps you achieve this process.

3. Trust– Trust is established through social media marketing, by providing useful feedback and personal customer service a business and consumer forms a trusting relationship.

4. Brand Recognition– By providing useful content that stands out to a viewer, SRM can create a reputation for your business. Social media gives the advantage of informing consumers about your business; with this SRM can help you convey the core values of your business, which will ultimately establish your brand recognition.

5. Communications– Integrated marketing communications is a great advantage for your social media marketing strategy. By relaying the same message throughout each social media network consumers are reminded of the brand over and over again. This creates brand awareness. Usually it takes a consumer 6-8 exposures to a product before they go out and purchase it. By increasing the amounts of networks we help you advertise on, your sales process will experience a shorter cycle.

6. Website traffic– We implement social media as a tactic for your business strategy, this significantly increases the amount of traffic on your main businesses webpage. Every time content is shared more users are likely to visit your website. At this point your business strives to capture the visitor with registration links to your website, or asking for their email address to send promotions, or further information.

7. Useful Information– Social media optimization is increased as businesses spend more time on the quality of the content posted; we take the time to create high-end quality content that appears useful to the reader.

8. Competitive Advantage– Every business shares a target market with their competitor’s, social media marketing is a great competitive advantage when it comes to securing your target market. Your competitors might not use social media marketing, this is where we take the stage and swindle the loyalty of the entire target market for you.

9. Building an audience– Knowing your followers builds an audience; businesses are able to categorize people and target them personally, based on their specific needs. SRM makes it easier for your business to categorize your followers with the help of our technological expertise.

10. Feedback– Businesses participate in blogs and posts regarding their business, this gives them feedback, which improves the quality of products and services supplied to the consumer.

Yes, you read right! “SEO for the other’s site”! Lots of questions might be running in your mind with this strange tactic of doing optimization for someone else’s site, but the fact is that it can definitely benefit you. So let’s see how SEO for someone else’s site can help you? Believe it or not but this method can certainly help you leverage the authority and strength of your own site.

Rand Fishkin, a CEO and Co-founder of SEOmoz, explained this theory on insightful Whiteboard Friday and described how it makes sense. It’s fact that in SEO we all learn initially about putting creating lots of backlinks through various off page activates such as article submission, blogging, posting press releases, putting lots of content on a site, stuffing keywords, forum posting and commenting – doing a complete SEO work on your site to boost its ranking.

Well, it sounds strange but doing SEO on somebody else’s site might make great sense when it comes to the Reputation Management. You might want to control the search results for your brand name since you don’t want someone else draw away your traffic or say something bad about your brand. Furthermore, it’s not just limited to the reputation management but if you find something great written about your brand, make sure it ranks well. To make this point clear, let’s take a look at this example: if you open a new shop and create a Facebook and Twitter page for that to create its online presence. Now if someone writes something good about your products, generally it might not rank very well since no great job might have been done from the SEO prospective. But if you talk about the brand name, it’s actually going to increase your conversion rate and more and more people will come to your site to buy stuff. As well, if you improve its ranking, you will also get better result than ever before.

Second thing Rand explained is that you can leverage the domain authority of other websites. It does not mean that you put links back your site. But if you have posted something interesting on other’s sites, it can definitely help you drive more traffic to your site with the independently requesting links. So what you need to do is – make it more effective? You need to find the right place for that over the internet. You can also have Facebook and Twitter pages for specific products or campaigns, which will earn a great deal of traffic signals as well as improve the rankings. On the other hand, you can also control everything about that page putting your content on SlideShare, including title, comments, and the URL. If you make it impressive and effective, it will go to the front page of SlideShare, and ultimately you’ll get a lot of attention.

Another best way is to use Google+. It’s quite surprising that individual posts on Google+ ranks quite well and it’s getting more and more domain authority. You post something with a title by putting * sign at both sides of the sentence, which will become bolded; and that becomes kind of the title of the thread. Further opportunities are: you can put URLs, video and images as well.

Same thing goes with the YouTube and Quora. Getting active on these platforms will definitely help you increase the brand awareness. Forum threads at forums and guest posts are other good options. Guest posts help you bring a great result since it already has a good ranking (particularly in your niche), a popular blog and a lot of domain authority. Instead of running after putting a link there, you should just write a great post. Make sure the post is associated with your brand name and ranks well. Since you are not after a link, it seems you aren’t selfish and you have still a lot of opportunity to do such things.

If you have got some good links from a source but not yet crawled by Google or doesn’t rank, all you need to do is point out some links. This will help that page obtain some further recognition. Making the most of other domains and doing some SEO on someone else’s sites that reference or point to you can help you in one way or another.

Feel free to share your views and thoughts below if you have ever tried this strategy before.

It is no secret that digital marketing is on the rise. Businesses are investing a huge chunk of their money in digital marketing. It is essential to pick the best digital marketing agency for your business. Choose Search Results Media (SRM). The following information will assure you that our company meets the requirements to partner with you as the best digital marketing agency for your business:

1) Since many marketing companies are offering the same tools, we are a digital marketing agency that offers the most in one package. By searching for this specific factor, your own business can save money and time. Our digital marketing agency offers the following:

• Website Design and Development
• Search Engine Optimization
• Search Management
• Mobile Marketing
• Email Marketing
• Social Media Marketing
• Advertising via. Internet
• Integrated marketing

2) Research the digital marketing agency- Search Results Media assures this trust as for our references guarantee our faithful business practises. Working with an agency that shares your businesses values will be a perfect match, SRM is composed of all business values any organization should implement.

3) Professional agencies will have portfolios of previous assignments that they have successfully completed- SRM provides full exploration of previous work by demonstrating their successful projects like websites. Understand our works value, as we demonstrate it with excellence through various services.

4) Make sure the digital marketing agency has interest in your success, rather than your money- SRM will take the time to observe your business values, so that we can live up to them. SRM looks professional, and also demonstrates the acts of professionalism. We illustrate interest in your success, join hands with us. Search results Media is the best marketing agency that strive to maintain your reputation; from the various agencies out there we are your ideal partner.

5) Check for experience. Experience is what makes an organization stronger and innovative. By choosing a digital marketing agency with decent experience, you can’t go wrong. SRM carries a large sum of experience; with over 2000 projects we have developed great skill. We know how to deal with Internet Marketing strategies according to the product or service that needs to be advertised. This is very beneficial for you, since your business will experience the best source of promotion.

Digital marketing is essential for any business that wants to achieve success today, choose the best digital marketing agency for your business, choose Search Results Media.