Businesses launch a new technological device every month as it seems, the advance technology on these devices allows consumers to get on the web with just one click. This is where Search Results Media (SRM) applies a web responsive design.

Web responsive design is a method that helps your SEO strategy. With the implementation of this design, consumers can access websites from various devices such as smartphones and iPads. SRM considers the different screen resolutions of different products; our business implements web responsive design as a tool which allows users to view any website at an accommodated resolution. This brings forth an excellent user-experience, which ultimately helps businesses with their SEO strategy.

A web responsive design is recommended by Google, one of the leaders in the industry. Google promotes the use of mobile designed websites, since they strive to meet the needs of a consumer. Google engages in search engine optimization, by creating content that is easy to access on any device.

SRM develops a web-responsive site for mobile devices, with this Google is able to rank your website higher; this is an advantage that can create more traffic on your web page. The use of this system is efficient, with a web-responsive site there is no additional URL that is added to the Google database, otherwise data would be very unorganized.

Web responsive devices are considered one of the industry’s best practises that are becoming more and more common every day. Let SRM help you become more successful, let us implement web responsive designs to your websites.

Local search optimization is for the user who wants more personal results that get them exactly right way where they live. Local search is conducted online which is equivalent to anything you would manually look for in the printed yellow pages. Some facts need to consider before optimizing your business website for local search:

• According to the study, SEOMoz showed that 79% of searchers are looking for local information.
• 69% of searches are affected by geo-targeted location.
• 20% of searches provide localize results, specifically on Google.

Further, this article will take you through several points that guide to get started with Geographic targeting which often helps with Local SEO.

1. After identifying the markets you serve, use top 3 geographic terms with focus keywords on webpage where it sounds more logical.Over-stuffing pages with geographic keywords in content and Meta-tags throughout the website may result in over- optimization penalty.
2. Submit your business to local directories separately to get listed in local search, which can be customized using photos, videos, list of products and services, hours of operation etc.List of business directories that help website get noticed by the people to improve business online presence:
   • Google+ Business Page
   • Bing Places for Business
   • Yahoo! Local
   • Yelp for Business Owners
   • Superpages
   • Insiderpages
   • Yellowpages
   • Hotfrog
3. Consistency should be maintained with your NAP (Name, Address & Phone-number) information because more exact citations of your business results in more prominent local profile.
4. Business should be listed with accurate categories they fit in. According to guidelines, first category must be broad enough and second category should be more specific.
5. Adding Schema.org to your web pages is the way of telling all search engines to unequivocally recognize the site’s content. There are schemas for a variety of categories like movies, images, books,songs, videos, events and many more which helps increase your SERPs visibility and presence.
6. The domain of the website should be relevant and compelling on Local pages to be competitive and stand out on more searches compared to other competing domains.
7. Here are some points, according to Google’s Webmaster Guidelines, that should be avoided when targeting local markets:
   • Search engines may ignore or consider it as spam when you list all serving cities on every web page in the footer.
   • It often results in duplicate content penalty when trying to create exact same content pages with just a different name of town.
   • Putting geographic keywords in hidden text on your web page will cause the site to be removed from search results. This is possible when positioning text off-screen, using the same color with text and background or locating text behind an image.
   • On-site optimization for your website helps search engine know what all locations you are targeting by including Geo-specific description, phrases and keywords in Title and Meta-description tags.
   • After optimizing your local business listing, local linking options should be considered which are as follows:
     • Find out the backlinks of your local competitor’s websites and check out whether you can get your site listed.
     • Find locally focused blog articles related to your niche whose audiences are more interested in your business.
     • Look out for some events related to your industry such as conferences or exhibitions and check if event’s website link back to the sponsors.
   • At last but certainly not the least, make sure to create Facebook, Twitter, LinkedIn, Google+, Foursquare pages for local marketing and optimize it to reach out local audience.

One matter to hold in judgment when doing local search optimization is that it takes nearly some months, if not a year, before it actually pops up with amazing results; though it is possible you start

increasing your visibility on search results. Local Search Optimization is generally beneficial to small businesses as it helps them stand out without having to spend much amount for marketing. Read about Polish up your Knowledge with SEO Fundamental here.

There are certainly tons of features in Google Webmasters Tools which are loved or loathed equally by search marketers and developer. Still there are few more features which often go unnoticed by the users. These features are very useful, and at times, critical. Here, are some of those underutilized features which I think, if used efficiently can make a considerable impact on your SEO insights and ultimately the campaign.

Preferences

Those lines about getting an email may feel like some of those cheap marketing trick to spam your inbox. But consider this:

• You don’t get marketing info in email
• You get alerts about any problem in your site including malware.

Put a legitimate email address there, or miss an alerts like content that can’t be reached because of blocked robots.txt, or a malware intrusion.

URL Submissions

Writers and bloggers often complain about not getting their fresh content listed in search results, making them sulk about search engine’s crawling speed. The URL submission feature in webmaster allows a user to manually add any URL from their site to search engine index. Though there are some submission limits to protect against spammers. This is a great way to make your fresh content to search results rather than waiting for them to be crawled.

Keyword Insights

Google may have dozens of useful tools which marketers can use but this tool is of particular importance to content writers, bloggers and SEO. With Google Insights you can analyze search volume behavior across demography, time frames, categories and properties. In addition, to showing local interest for a keyword it also shows trending search strings related to that keyword. Providing a powerful data to search marketers, giving them a clear insight into the keyword they’re targeting, is it relevant for their region or type of business?

Read about: Search Queries Alerts – The Latest update in Webmaster Tools

Keyword Insights is a well-integrated tool especially useful for searching related terms to the keyword you’re doing research. Using this analysis marketers can decide rising terms, helpful in writing new blog articles or optimizing their website. This analysis is also very useful for putting any keyword strategy on right note or can be well integrated into future SEO campaigns.

Authorship Statistics

Yes, this data is beyond your site, welcome to Google Authorship. Though, still in beta testing, can be found under lab. Author Stats lets you identify the search statistics for every posts which you’ve authored, verified by google. It’s like a central place to look for every content posted by you, the most views, their position in the search rankings and CTR.

Authorship Statistics is a great effort by google for keeping a check on plagiarism, a verified content writer will have advantages like the ability to put additional images and links into the search results of their work. This results in higher CTR and makes your content stand out in search result. Which ultimately leads to better Placement, Visibility and Trustworthiness.

Site Speed Metrics

Nobody likes loading and waiting, google isn’t an exception either. Google algorithm are consistently giving more importance to site speeds. Also, Google’s Hummingbird algorithm prioritized site speed to next level, this prioritization increases even further when accessing site from a mobile device, showing that google is very seriously considering to include site speed as important search parameter in future also.

Google Webmaster Tools allows users to track Google Bot download time. Making it easier to test site speed at page-level. You can commit this by using “Fetch as Google”, found under “Crawl” menu. You can enter any URL and google will return you with its loading time.

Final Words

Google Webmaster Tools is the primary platform for your SEO campaign. It lets you track changes over time providing you with a powerful insight about effectiveness of your efforts, and a way to further optimize them.

nternet marketing is the only business opportunity today where a person can start with almost no capital and can be up running to generate revenue within some days. Obviously, there are no free lunches.

Some great internet marketing tips that let you Market smarter and not just harder:

1) Animal-proof your Search Engine Optimization

Google assigns “pet names” to their algorithm which includes Google Penguin, Panda, Hummingbird. It’s essentially making sure your site will always be up to Google’s standards, no matter what sort of cute animal algorithm update comes next. Author Rank is the Google’s latest effort in ensuring that SERP results are credible. The more number of quality article will result in greater credibility in the eyes of Google. As all websites incorporate a link building campaign because higher your ranking, greater the visibility and ROI you get. Some tips that will ensure you to get improved rankings includes:

• Make sure you have built links from only relevant and authoritative sites
• Avoid automatic link building process
• Avoid keyword stuffing and use Latent Semantic Indexing (LSI) keywords
• Write quality content blog and share widely in social networks because without promoting it properly is like building a casino in the desert.
• Improve speed of your site
• Make sure you use ALT tags for all images and Also create the sitemap.

2) Focus more on your Google Plus Business Page

As above said, the only SEO trend for 2014 is going to be “Author Rank”. According to Matt Cutt’s – “It’s not just going to be about markup, but about the quality of the author”. Yet the factors on which Google is going to determine the rank of an author is not known, but it’s pretty safe to say that it will definitely include quality, quantity and the relevancy of connections on Google Plus page. Number of +1s, comment and shares on your activity of Google+ page is also a factor to be considered. So, if you want to get found in Google, then start to build up your circles.

3) Content Still Remains King in 2014

Quality content is the key for Google ranking. Investing in a visitor-friendly quality content is essential to SEO success and its benefits go far beyond rankings. Writing keyword rich content is really important as it presents the search engines an idea of what your site is all about and what keyword phrases you desire to be ranked for. Well composed content is important for three primary reasons:

• Engages the reader
• Increases search engine traffic and rankings
• Promotes the quality links from other sites

4) Stop Cold Calling as it’s becoming less effective

People are not answering phone calls the way they did once for marketing, that’s the reason it’s becoming very unusual to be able to convert it in a lead. Start attracting people instead of disturbing and annoying them with unasked phone calls, advertisements and emails. Especially in this day and age, where everything is available on the web; it’s time to leave outbound marketing and adopt embrace inbound marketing. Key points in generating inbound leads includes:

• Search Engine Optimization(SEO)
• Blogging
• Listening

Now, Traditional cold calling will be replaced with permission-based calling. To create more leads in the permission-based marketing paradigm, marketers will need to concentrate on things like providing business information that’s easily accessible on the web, associating in mediums such as HubSpot, Google Hangouts, Webinars.

5) Increase traffic With Paid Social Media Advertising

Paid Social media is just a tool which amplifies visibility on Search Engine Results Page. As a paid social media advancement gets your content posts in front of targeted eyeballs, lots of people will be exposed to it who would not otherwise see your message. According to research, 66% of advertisers use Paid Social Media Ads increasingly as an integrated, cross-platform tactic and 75% advertisers in total use sponsored content like to promote tweets or Facebook Ads. Objectives to use paid Social Ads includes:

• Create more awareness or influence opinion about the brand
• Clarity around how to measure social media Return on Investment
• It is appealing because you can use them to target the right audience, increase traffic to your website and gain new customers for your business.

SEO is a very healthy and long term marketing strategy that can bring genuine leads and customers for your business. Moreover, studies have shown that SEO can have a better ROI as compare to other forms of advertising and promotions.

It is not extreme to say that businesses that don’t prefer or implement SEO are in far worse condition than companies who invest in search engine marketing.

The first point for any online purchase starts with a search engine. This means optimizing your website for search engine can be a huge boosting factor for your business.

It’s not enough just to make a website. It’s equally important to make sure that your website is properly structured and have content that is relevant to the visitors of your site as well as the search engines. Properly optimized architecture and content of your website will help you grow your business and increase sales

It is clear that social media is the future of the candidate search, whether it be for permanent staffing or contract staffing. This Infographics gives you neatly presented insights on how you can benefit from online recruiting.

Virtual agencies are in many ways similar to the traditional ad agency. However, these are based on a new business model centered on cost reduction and efficiency.

A virtual agency can cater to different advertising, marketing and PR tasks and operates only online, meaning it does not have an actual office. Its employees work from home, but stay connected virtually and communicate at all times during their work hours. This allows the company to cut costs and focus only on its clients instead of wasting time and resources on administrative tasks, business premises and so on. In consequence, it is able to offer high quality services for a lower price.

What tasks does a virtual agency handle and how?

First, everything an agency of this kind does is based on remote collaboration. Client meetings are handled just the way they prefer – in their own conference rooms. More casual meetings can take place in a high street coffee shop. The work environment is a selection factor of great importance, since not anyone is fit for such approach. Thus, a virtual agency only has perfectly disciplined, self-motivated staff, with a great sense of responsibility and able to work on their own, in perfect coordination with the remote team. As for the specific tasks, see the main areas below:

• The Virtual Advertising agencyA virtual ad agency has no use for an office. Its creative staff manages themselves and works at their own pace, to make the most of their skills, but always deliver the projects on time. Clients can come online to discuss the status of a project. Superior productivity is ensured through more uninterrupted computer time.
• The Virtual Marketing agencyMarketing is an industry which thrives on virtual platforms. A virtual marketing agency is adapted to the current economic situation and has a virtual office which streamlines its activity, including client communication. Businesses can now benefit of virtual marketing services of great flexibility, which leads to exceptional results. Clients can discuss online the estimating costs and the stages or versions of a project. The agency enables more creative and better yielding strategies, as the staff works from home, without interruptions or pressure. Clients love the results.
• The Virtual PR agencyA virtual PR agency is viable and competitive and harnesses talent from all over the world, employing truly creative minds who can’t be fit into a 9 to 5 mold. The reporting structure is just like with the traditional model. Virtual PR agencies employ public relations professionals who can offer round the clock coverage. Clients enjoy the advantage of low overhead, translated to lower rates.

Regardless of the chosen service, a virtual agency will ensure greater creativity and lower costs for everything it does. This is where you can have fresh and unhindered talent working for your business goals.

If these benefits appeal to you and your business, contact the experts at Search Results Media. Visit us online @ http://srmwp.devsrm.com. to learn more about how our virtual agency can help you or simply call us @ (416) 900 0904.

IT staff augmentation is a service of special importance to businesses of any size – it provides temporary employees for short-term jobs or tasks, thus helping the company carry on its activity unhindered and avoid unnecessary expenses.

Keeping permanent personnel productive
As new assignments come up, the business doesn’t have to stop to recruit additional staff. Also, it is not forced do let its employers deal with something that may not be of their competence; no need to load its permanent workers with new duties. The problem is solved by getting skilled professionals through a specialized service and only for the needed duration.

Avoiding outsourcing
When a company cannot afford new employees, it can simply call for trusted IT staff augmentation services. By doing this, it will also avoid the dangers of outsourcing. As the existing personnel feels overwhelmed with the new tasks, they can get help from freelancers outside the company or, in other words, outsource their work. This may result in a compromise in the work quality.

Eliminating additional costs
By working with temporary staff, the company avoids many extra costs. It does not need to set aside new salary payments month by month (no need for a full time wage), nor expand its premises to accommodate new staff. It is thus economical in so many ways. IT staff augmentation companies help reduce and control overhead costs through the elimination of staffing expenses.

Improving focus
Even when the business already relies on well-trained staff, it is still a better idea to pass the new tasks onto some other workers. This will ensure that the permanent employees can focus on the matters at hand and give their best. It’s the solution to maintain high productivity levels.

Professional business handling
Choose a manpower supplier focused on all the aspects and stages of successful recruitment; it will help you save time and resources that are precious to business development. A professional staffing agency in Canada will have an accurate screening process and assess each candidate’s compatibility with the position to be occupied. IT staff augmentation experts guarantee all of the above benefits and help companies reach a high level of employee satisfaction.

Seamless business operation
A specialized staffing agency will understand your business requirements and find candidates suitable to short collaborations, for any position and level. Your company will not go through any gaps as optimal work flow is ensured. At the same time, it conveys flexibility and versatility, adapting to suit the business needs.

Search Results Media is one of the best sources for you to find candidates for all positions in your company’s IT department through our IT Staff Augmentation Services. Contact us: (416) 900 0904 or visit http://srmwp.devsrm.com. We are certain that you will like our transparent and straightforward approach.